I am amazed time and time again at the overwhelming quantity of business that do not use testimonials at all! The few who do aren't using them strategically to their benefit to build trust with, persuade, and build trust with their prospects. Testimonials are the most powerful marketing/sales tool that you can leverage to prove your case that you are the right man/woman for the job. YES, you have you prove why they should choose you, how you are better, how you are unique, how you have performed in the past, how choosing you will make them feel positive emotions, how much your current customers love doing business with you, how they will not regret doing business with you, etc. 

If you don't prove any of this, all your doing is talking up a storm and tooting your own horn, and tooting your horn any louder isn't going to make you any more believable or effective in your sales. Think for a moment, why do college applicants and job applicants use letters of recommendation? They have their excellent resume, what more do they need? They need other people to "toot their horn" and testify to whatever they have claimed in their application or resume. WHY? Because…

"What other people say about you (your product, service, or business) is 1,000 times more convincing than what you say, even if you are 2,000 time more eloquent." ~Dan Kennedy's #7 No B.S. Truth About Selling

Our mission is to help you build an overwhelming quantity and quality of proof to utilize effectively in your marketing and selling.


"Influential proof directly address the anxieties, doubts, concerns, skepticisms, interests, hopes, and desires of the individual prospect."

Dan S. Kennedy No. B.S. Sales Success In the New Economy

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